our roots

In 2004, the founder of the Ding Tea beverage franchise, Mr. Xu Wei-xiang felt that despite the large number of franchises on the beverage market, their quality was nevertheless inconsistent. Persisting in the belief of offering consumers newer, better beverage quality and to establish an ideal beverage franchise brand, he decided to create the Ding Tea beverage franchise. The goal was to promote a new philosophy for tea drinking, introduce a new trend and energy for beverage industry. 

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